The book is full of remarkable and exciting case studies that expose the wide spectrum of extremities that lie between the before and after use of checklists. Gawande provides shows how different industries and some of the biggest companies in the world, that require people to use complex technology, have incorporated mandatory checklists, to ensure that all steps and process, no matter how big or small, are properly and successfully completed. In Gawande’s own words, “The volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably.” In summary, The Checklist Manifesto shows that the successful use of complex and advanced technology requires too many simple tasks to remember, and that using a checklist is a simple solution. I found exactly what I was looking for in The Checklist Manifesto. I had about 30 employees, in a 5,000 square foot office, on Michigan Avenue, and I was eagerly looking for the secret to future success and sustainable growth. This was so intriguing to me, because at the time, I was the CEO of The Ocean Agency, a digital marketing agency in Chicago, IL. In the book, Gawande provides unbelievable, yet undeniable, case study after case study of how the world’s biggest industries and companies grew, by incorporating simple, and eventually mandatory checklists into processes. How could something be so simple, like a checklist, revolutionize the biggest industries in the world? I had to keep reading. I was truly fascinated and fully emerged within the first few pages. I must admit, I’m not much of a reader, yet I could not put this book down. A brilliant red cover, that demanded your attention every time you walked through the door. A coworker, had left the book on a shelf in my office, and for the next few months, there is sat. After all, this book helped plant the seed, that eventually grew into the globally used free checklist tool, Checkli. I suppose it’s fitting that the first blog post written on Checkli be a tribute to The Checklist Manifesto: How to Get Things Right, by Atul Gawande.
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